ISRA FEYLI

GRAPHIC DESIGNER . BRAND & DIGITAL DESIGNER . UI/UX DESIGNER

PROFESSIONAL SUMMARY

Turning complex ideas into clear visual experiences. Graphic designer with 10+ years of experience spanning editorial, branding, marketing, print production, Web Design, and UI/UX. I combine creative thinking, technical precision, and accessibility to create purposeful designs.


EXPERIENCE

Sacramento City College · Sacramento, CA
Design & Digital Media Student – Aug. 2025–Present

Develop digital content and user experiences through UI/UX and responsive web design, using Figma, HTML5, CSS3, WordPress, information architecture, user research, and usability testing.

Design user interfaces, wireframes, and high-fidelity interactive prototypes with clear information architecture, visual hierarchy, intuitive navigation, responsive layouts, and user-centered design principles.

Apply ADA/WCAG principles to accessible web content and digital experiences.

Conduct user research, usability testing, and design evaluations to identify audience needs, improve user flows, and refine digital interfaces based on feedback.


1848 Shovel Company · Sacramento, CA
Graphic Designer – Aug. 2022–June 2023

Developed branding, packaging, promotional graphics, and digital content that translated business objectives into clear visual communications.

Used Adobe Creative Suite, including InDesign, Illustrator, and Photoshop, to prepare production artwork for UV printing on glass, plastic, and metal.

Communicated with clients and colleagues through CRM systems to clarify needs, coordinate revisions, and respond to requests.

Managed projects, vendors, schedules, inventory, supplies, and customer records.


State of California, Franchise Tax Board · Sacramento, CA
Office Assistant – Feb. 2022–May 2022

Processed tax documents, payment vouchers, and confidential taxpayer records while maintaining accuracy and compliance with departmental procedures.

Prioritized assignments to meet deadlines while maintaining confidentiality.


Blue Line Arts · Roseville, CA
Graphic Design Volunteer – Oct. 2019–July 2020

Created promotional graphics, digital communications, event materials, and marketing collateral for nonprofit programs and public events.

Collaborated with staff and volunteers to support community engagement.


Clarion Hotel Arlanda Airport · Stockholm, Sweden
Marketing & Graphic Designer Intern – Jan. 2016–Feb. 2017

Designed brochures, advertisements, and newsletters for hotel marketing and events.

Created digital content and updated website materials for online marketing.

Conducted customer and competitive research and reviewed guest feedback to identify audience needs and communication opportunities.

Collaborated with marketing staff, vendors, and event teams on marketing communications.

Developed communications for the annual “Happy Dog” New Year’s Eve event, translating the event’s purpose and benefits into engaging promotional materials for its intended audience.


Nyberg Publishing · Stockholm, Sweden
Graphic Designer – Jan. 2009–Dec. 2012

Designed publications and advertising for public and commercial audiences.

Contributed to Harley-Davidson/BigTwin Swedish custom motorcycle magazine, developing editorial layouts and visual systems that translated motorcycle stories, photography, and advertising into engaging reader experiences.

Translated stories, photography, and information into clear, reader-friendly layouts.

Collaborated with editors, writers, photographers, and clients to develop accurate communication materials and incorporate revisions.

Developed typography, visual hierarchy, page organization, and editorial systems to improve information clarity and publication quality.

Reviewed proofs, corrected issues, and coordinated with printers to ensure quality.


Screenab Swedish Screen Industry · Stockholm, Sweden
Graphic Designer/Printmaker – Dec. 2002–Dec. 2003

Prepared production artwork in AutoCAD, including color separation for silkscreen printing.

Created print-ready graphics for traffic signs, greeting cards, and advertisements.

Operated silkscreen printing equipment while maintaining quality and production specifications.


Prizma Multicultural Magazine · Stockholm, Sweden
Graphic Designer – Aug. 1999–Dec. 2001

Designed editorial layouts, graphics, advertisements, and illustrations for diverse audiences.

Collaborated with editors, writers, and publishing staff across multiple language editions.

Reviewed proofs, managed revisions, and maintained publication accuracy.


EDUCATION

Sacramento City College · Sacramento, CA
Certificate, Design & Digital Media – 2026


Faculty of Fine Arts · Egypt
B.F.A., Graphic Design v 1996


QUALIFICATIONS & TOOLS

DESIGN: UI/UX Design · Web Design · Editorial Design · Brand Development · Visual Communication · Typography · Information Architecture · Illustration · Accessibility (ADA/WCAG)
DIGITAL: HTML5/CSS3 · WordPress · Figma · Audience Research · Quality Assurance
TOOLS: Adobe Creative Suite · Microsoft Office · HubSpot