IDEAS FORWARD

Strauss Festival of Elk Grove

UI/UX Design · Website Redesign · Figma Prototyping

Design & Digital Media · Sacramento City College · 2025

Better experiences begin with better questions.

How can a website turn information into an experience that feels intuitive, engaging, and accessible? As part of my Design & Digital Media studies at Sacramento City College in 2025, I explored this question through a UI/UX redesign of the Strauss Festival of Elk Grove website.

The Challenge

Create a more intuitive digital experience that helps visitors navigate festival information through clear content, purposeful visual hierarchy, and responsive design.

The Process

Problem → Research → Wireframe → Design → Prototype → Result

I began by researching the audience to identify opportunities for improvement. I translated my findings into a design brief, developed user personas and scenarios, and mapped the experience through wireframes in Figma. Each stage helped connect user needs with informed design decisions.

1- Problem

The Strauss Festival of Elk Grove website

The Creative Brief

The festival experience should begin long before the audience arrives. The website redesign aims to create a more intuitive, engaging, and accessible digital experience that allows visitors to easily discover performances, explore event details, and plan their visit.

Creative Brief for the website redesign aims to create a more intuitive, engaging, and accessible digital experience.
The website redesign Creative Brief aims to allow visitors to easily explore events.

2- Research

Creating Personas and Scenarios Through Research

Research helped me understand the needs, goals, and challenges of both the client and the website’s users. I developed three user personas—Lisa, the Family Planner; Peter, the Cultural Explorer; and Marie, the Event Organizer—each with a realistic scenario reflecting how they might interact with the Strauss Festival website. These personas and scenarios helped me identify user priorities, anticipate questions, and make informed UI/UX design decisions to create a more intuitive, engaging, and user-centered experience.

Personas

Persona for Lisa, the Family Planner, her information needs when planning a Strauss Festival outing.
Lisa represents families planning
Persona for Peter, the Cultural Explorer, is interested in discovering festival performances, and event information.
Peter, the Cultural Explorer
Persona for Marie, the Event Organizer, illustrating a user who needs clear schedules, and reliable resources to coordinate festival activities.
Marie, the Event Organizer

Scenario

Scenario, User story for Lisa, the Family Planner, her information needs when planning a Strauss Festival outing.
Scenario, User story for Lisa, the Family Planner
Scenario, User story for Peter, the Cultural Explorer highlight the importance of accessible festival information.
Scenario, User scenario for Peter, Cultural Explorer
Scenario, Use case for Marie, the Event Organizer, illustrating a user who needs clear schedules, and logistical information.
Scenario, Use case for Marie, the Event Organizer

The Design

Building on the wireframes, I developed interactive desktop and mobile prototypes to explore navigation, page structure, and responsive layouts. My focus was to balance visual appeal with usability, accessibility, and a consistent experience across screen sizes.

Site Map

Site Map for website redesign to organize pages.
Site Map created for the redesign to organize the pages and provide an easier navigation experience.

Mobile & Desktop Prototypes

Mobile Prototype created with Figma for the mobile device.
Mobile Prototype created with Figma
Desktop Prototype created with Figma for the desktop device.
Desktop Prototype created with Figma

The Outcome

The project brought research, strategy, and interface design together in a user-centered redesign concept. The desktop and mobile prototypes demonstrate how thoughtful planning and purposeful design can make digital information easier to navigate.

From research to responsive prototypes, every design decision had a purpose: making the experience work better for the people using it.

Links:

Original Website: The Strauss Festival Of Elk Grove Website

Final Project on Figma:
1- The Website Redesign Project For Desktop
2-The Website Redesign Project For Mobile